That’s a fair question.
Imagine you’re seated in a C-47 Dakota airplane, in 1944, about to be dropped into the Netherlands. Your brothers in arms will be scattered over the next eight square miles, and you’ll have roughly four hours to regroup. In a turn of phrase: you’re jumping into hell.
Now, imagine your first task will be to locate your new best friend, a Royal Enfield 126cc “Flying Flea”, which you’ll use to traverse terrain that would otherwise shred your feet and strain the small time frame you’ve been given.
Suddenly, you are hell on wheels, and you’re taking the fight to the invaders.
Eighty years after the heorics of the Allied airborne, Royal Enfield has again established itself as a provider of motorcycles designed for specific purposes and needs. One such purpose is to allow men to be the men that our fathers made history for.
Royal Hell is an appreciation for the freedom that we have, paid in blood, and a desire to ride with a flair and style reminiscent of the Flying Fleas.
The ultimate goal of Royal Hell Customs is…well, there is no ultimate goal. We can make anything we want to. Today, it’s a North American riding club. Tomorrow, it’s whatever our grit paves the way for.
